The objective was to transform Samsung Germany’s original platform into a new, future-proof solution in order to offer an adequate learning experience for a tech-savvy user group – and to establish an environment that can continue to evolve.
My tasks included the conception of individual areas such as platform naming, gamification, rewards system, CRM and level system.
The first concept I came up with was the name for the platform. In several iterations – in co-creation with the client – the name “Samsung Circle” was developed for the platform.
My work included the multi-level rewards system. Within this gamification concept, I defined the platform’s internal currency and developed badges that are held together in an overarching story.
CRM loop as a growth and usage strategy
A user-centered communication and learning loop ensures that users are inspired to use the platform in the long term. The concept is based on the motivation of the individual target groups to use the platform.
In this way, the learning experience is tailored to the needs of individual users and continuously optimized.
– Naming for platform
– CRM concept for initial and recurring use
– Level concept
– Concept for activation of inactive users
– Reward system: points, coins, badges, certificates
– POS training concept: hybrid online and offline
A great deal of expert knowledge regarding Samsung’s guidelines, target groups and the technical requirements of the platform.
The first result was the final naming “Samsung Circle” for the platform, which served as a conceptual guard rail in the ongoing process. Various concepts for the rewards system, the levels, CRM or POS training followed, which served as a basis for the UX department for detailed elaboration.