Hi!
I’m Sandra Dernbach – experience strategist, product owner, and researcher based near Cologne.
For over 15 years, I’ve been designing digital products and services that matter – with a strong focus on health-tech, sustainability, and ethical innovation.
I believe that human-centricity alone isn’t enough. Today’s challenges call for deeper questions, bolder thinking, and more responsibility in design. That’s why I combine strategic product thinking with research rooted in psychology, cognitive science, and systems thinking – always with the goal of creating accessible, meaningful experiences that are both socially and ecologically sustainable.
Let’s build something that matters.
My work sits at the intersection of design, technology and business. I help purpose-driven companies turn complex insights into clear concepts, and early ideas into viable products – fast, agile, and user-focused.
From building SaaS tools for ESG reporting to designing internal health systems and AI governance platforms, I support teams from research to MVP and beyond.
I design with attitude and empathy – and believe great teamwork is just as important as a great product.